Jake Burns

Arsenal Yards

At Boathouse, I had the chance to work on Arsenal Yards, a vibrant mixed-use complex built from a renovated World War II armory. They wanted a way to break up the concrete and construction and draw foot traffic to the area. Enter: Flowerbombing. Together with my art director, we concepted a number of ways to add floral flavor to the urban landscape. Below, you can see some of the concepts we came up with, including the “Petals to the Metal” idea that they chose as the final campaign name. Take a look on their website here https://www.arsenalyards.com/petals-to-the-metal/