Three Olives Vodka - Find Otherness

Three Olives Vodka needed a welcoming weirdness that celebrated quirks and called on consumers to be unique with a "David Bowie-style allure". To accomplish this, the creative team at The VIA Agency came up with Find Otherness. During my summer internship at The VIA Agency, I was involved regularly in the concepting and pitching phases of the campaign, and I wrote the manifesto below, which was part of the pitch presented to the owner of Three Olives Vodka.


The pitch was a success, and after my internship ended, VIA developed the following ads based on the manifesto.